Moscow, February 11 — “News. Economy”, we Can assume that an active discussion of augmented reality (AR) among a mass audience began with the arrival of big players and start-up projects type Pokemon Go or Snapchat.

Lately about augmented reality we hear at every presentation of IT giants such as Google, Facebook and Apple, according to the gmbox. In August last year released the acclaimed AR glasses Magic Leap, and Apple rumored to be developing its own augmented reality headset. It’s time to figure out what opportunities of technology have already found application. Entertainment

AR can change the content of TV stations and scenes on the presentations. You can even build interaction with digital objects. Among the recent examples — stream and eSports games. Among recent striking example is the performance of the virtual avatars of the musical group K/DA at the opening ceremony of the final of the 2018 world Cup in League of Legends.

Visitors to the event enjoyed a live performance of the singers, and those who watched the ceremony on the Internet, had the opportunity to see even on of the heroines of the game, which the organizers added using augmented reality. Also quite a decent spectacle.

Wearable AR
Interest in AR show the tech giants — Google, Apple and Microsoft. Companies are working to create a truly mass products using augmented reality.

So, smart augmented reality glasses Google Glass was introduced in 2012. After the presentation was released prototypes of the device for developers, and began the long process of product testing. Despite the innovation in a few years, it became clear that the project “smart glasses” from Google failed and selling the device had to be abandoned. Several reasons for this: the scandal with the privacy and price positioning. However, Google continues development in the field of AR.

Microsoft is also struggling to create augmented reality as a platform for future mobile technologies. The company has combined the virtual and augmented worlds to users, creating perhaps the first idea of mixed reality through headset, Microsoft HoloLens. From other devices augmented reality, they differ in that borrowed from VR-helmets the ability to track the smallest movement of the user’s head. The process occurs with a conventional gyro and accelerometer and allows you to not only accelerate data processing in specific cases, but also to Supplement the gesture control. B2B solutions

A huge reservoir of using mobile AR technology for their own purposes. Basically it is an additional visualization of the company’s products. But also an interactive directory that allows you to try on your favorite chair in the catalog right in your living room or help to disassemble the motor.

For example, Ikea has integrated AR into your app, which allows users to check how furniture might look in their homes. Confectionery brand Cadbury has used augmented reality to improve the calendar with Christmas gifts for their consumers. Chocolate lovers can use the app Blippar to scan his calendar, and entrance to the “augmented world winter Wonderland”.

In printed materials

Augmented reality is widely used in printed materials due to the spread of the so-called augmented reality browsers — in particular, Wikitude, Layar, blippAR and others. In Newspapers, booklets, pamphlets, magazines, and even geographic maps are images that serve as markers for subsequent visualization of the digital objects.

In the role of supplementing information may be text, images, video, sound or three-dimensional objects, static or animated — in fact, any digital data. With the help of special programs-browsers installed on your tablet or smartphone, users scan the tags, receiving access to additional content.

In periodicals, augmented reality is often used to visualize advertising, as attracting the attention of the audience marketing tool. However, there are projects aimed at solving social problems: good example here is the initiative of the Japanese newspaper Tokyo Shimbun, texts via mobile devices adapt to the child’s perception that is aimed at creating a common field of information of children and their parents and strengthening relationships in the family.

Collectible card game is a large category in which I propose to revive the cards that players use during the games in the Board game.

In medicine

Health care is one of the most important practical application areas for augmented reality technologies. In modern laparoscopic surgery the image on the endoscope is complemented by the image obtained during intraoperative angiography. This allows the surgeon to know exactly where the tumor is inside the body, and thus minimize the loss of healthy tissue on a patient during surgery to remove the tumor.

Perhaps the best known medical application of augmented reality systems was the case, when in 2013, the iPad used for information support during surgery on the liver. The tablet has got the image of the operated organ from the camera and then displays it on your screen, complementing the reference data and the results of examination of the patient.

Today the technology of virtual and augmented reality are used in surgery and for educational purposes. Since then, in 2016, held its first operation in the world in VR mode-online, it has become a very popular destination. Thanks VR, thousands of students from different corners of the earth can observe the operation on behalf of the surgeon and the assistant at any time to switch to panoramic view and discuss the progress of the operation in the chat.

In the military industry

Analysts argue that by 2025, the market for AR-systems, which will involve the military-industrial complex, will be $1.4 billion. It is expected that the number of operators will exceed 700 thousand. World Bank experts are sure that the final number could grow to 6.9 million Leaders will remain the U.S. military — today Americans use the technology of virtual and augmented reality for comprehensive training of military, simulation, fighting, practicing first aid in extreme conditions.

In 2012, the United States officially approved program for the use of VR and AR systems for training military pilots, drivers, sailors, medics and ordinary soldiers. The technique lived up to its expectations: without risk to health and life, the staff quickly acquires the necessary skills in conditions as close to real.

For example, in the USA developed a tactical system Tactical augmented reality Augmented Reality. It illuminates the goal displays the location of a soldier on the map, works in conjunction with a laser range finder shows the distance to the target, displays tips. AR glasses don’t block out the view completely, but only partially activates the left eye with transparency.

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