In new York in January there was an exhibition of innovations in the sphere of retail trade show retail’s Big Show. Its organizer, the American national Federation of retailers (NRF — National Retail Federation) — chose the pretentious slogan: New York. New Year. New Ideas. In this case ambitions are well founded — the exhibition for over 100 years, identifies the key trends in the development of technological trends in the industry. How applicable are American innovations in the Russian retail and when robots from the future coming to our stores? Truck with artificial intelligence are the Most futuristic developments have been focused on the NRF Innovation lab booth. In 2019 the focus of the company, presenting solutions based on computer vision. Huge interest was attracted to the startup Caper submitting a shopping cart, equipped with a screen, camera, scales, scanner and payment terminal, which is supposed to replace cash. The camera recognizes the items in the cart, and the screen displays navigation, information on special offers, as well as recommendations for further purchases. The buyer spaghetti program advise to take also the Parmesan, and one who took a couple of bottles of beer, it will pave the route to the bar with salty nuts. Innovative trucks are being tested in two new York supermarkets until the end of 2019, they have to appear in 150. According to the statement Caper, the system increases the average bill by 18%. Self-checkout and self-service stores is the current trend the last few years. In early 2019, the Amazon announced that their format of automated kiosks AmazonGO one and a half times more efficient than traditional formats. And Wallmart during the year, the percentage of customers using self-checkout increased from 20% to 75%. Accordingly, all manufacturers of cash registers, which was on display, showed the variations on the theme of self-checkout. Similar solutions in 2019 were offered for system of public catering: payment terminal Nixdorf Diebold, equipped with weighing scale and a camera that recognizes food and drinks on a tray, eliminates the need for a cashier. However, for our market development it is difficult to consider as promising. At least until the current rules of circulation of alcohol, to recoup the automation due to the staff reductions will not work. If in the truck or on the tray will be alcohol, will still require the involvement of a consultant, who must personally attest to the age of the buyer. Fujitsu has unveiled this year at the trade show retail’s Big Show auto cash for sale of cigarettes and alcohol with the function of face recognition and age determination with an accuracy of up to 7 years, but “the Net” is not an argument. The store of the future from LG: But for the assortment management and online audit of retail outlets of computer vision techniques and neural networks are already applied, including in Russia. The camera on the front of the rack helps to control the display of goods: if a product ends, you receive a signal. Investments in automation pay for itself by reducing downtime shelves and downsizing merchandisers. In addition, marketers get detailed information about the behavior of buyers. Most of the major vendors in 2019 presented to the analytical system of planning and forecasting, assortment, inventory management, as well as an impressive number of cases the use of artificial intelligence. The machine presented at the SAS booth, able to see no cap or an open box and other manufacturing defects, and the system provided by Amazon, monitors the correctness of the calculations. In Russia, such solutions are offered by the company Inspector Cloud, which is also in 2018 was presented at the NRF Innovation lab booth. The robots are coming to the store To replace stationary cameras have come the robots-auditors. In 2018, the National Retail Federation has set a compulsory condition for the participants of the NRF Innovation lab booth the development of mobile systems for the control range. Their solutions were presented Fellow Robots, Robots PAL, Fetch, Innovation lab and Bossanova Robotics. Developed by Pensa was shown at the Intel booth flying drone auditor. Better all while going at Bossanova: in the past year they have successfully conducted a pilot test on the basis of 50 Walmart’s, defended their business case, bought a startup in computer vision and are prepared to go for an IPO. However, their robots due to the bulky batteries can only be used in hypermarkets, stores smaller format they will not be able to maneuver in the aisles. In General, the feasibility of replacing the cameras of mobile by auditors is not yet obvious. Robots can see the products on shelves from different angles and consider them more efficiently and accurately. But as far as they are relevant in the aisles where the flow of customers with shopping carts? From the point of view of payback, they in most cases will yield cheap stationary cameras. Robot-auditor Bossanova Robotics: Hybrid shopping Russian delegation travels to trade show retail’s Big Show for the sixth year. During this time the heads of national retailers met with top managers of Walmart, 7-Eleven, Apple, New Balance, Macy’s, Saks Fifth Avenue and other world leaders and visited the shops of these networks. Here you can see how in practice are being introduced promising developments of the past years. In the new NYC flagship Nike House of Innovation, which opened on 5th Avenue two months ago, interesting to see how the line between online and offline trade. In the showroom you can already buy running shoes without talking to a shop assistant using only a smartphone that can read QR codes. Scan the code of your favourite models, select the application size, color and other options, pick up to try on the window that opens. If everything came paid from the account. In the design Bureau Nike by You on the last floor indiwidualiziruyutza shoes, choosing original combinations of colors, patterns, textures and accessories. You can create your own unique running shoes together with the designer or using the application in any case in two hours they will be ready. The development of hybrid (online and offline) shopping allows Nike to build interaction with the members of the fan community on a new level. For example, the new store changes trade space, placement and filling of the racks, depending on the preferences of the buyers. Nike NYC House of Innovation: unfortunately, the most important innovation in the field of footwear and apparel retailers is still at the startup stage. Three-dimensional photogrammetry invented long ago, but to determine the volumes of various parts of the human body it is almost not used. Its applicability is very wide — from individual tailoring and sizing for online purchases to use big data in planning mass production of clothes and shoes. But such data bases yet, because nobody has a clue how to measure millions of feet, thallium, thighs and other parts of the body. Innovative leaders, in particular SAP, I think the technology is promising and actively invest in startups based on it, so that in the future we can expect the emergence of digital databases of individual sizes. One of the most interesting cases stereotypes about online and offline retail, presented Christopher Kim, member of the management Board Jonathan Adler. The company produces design furniture and interior, which, as is commonly believed, consumers prefer before you purchase to see and touch in person in the showroom. The company opened a store by store, but last year the share of Internet sales of a specific model of sofa exploded from 25 to 70%. “It turned out that the customers are not so important, where to buy furniture, — said Kim. For them, the more valuable the expert opinion of Jonathan Adler (Creator of the brand) that this sofa is good and perfectly fit into modern interior.” Now the company sees online as the most promising sales channel, and developing new collaboration with Amazon. Innovative technology using computer vision, neural networks, robots, and machine learning that were presented in new York, to some extent, can be considered a fashion trend and an element of hype. But judging by the fact that the leaders of the world retail rely on them, obviously, for this vector the industry will evolve in the coming years. Russian retailers have seen the trend on the introduction of self-checkout, there are experiments in the field of hybrid shopping. New developments so far are “run-in”, is to assess the effectiveness of their implementation. But what they in the coming years should appear in our stores, doubts practically does not cause.
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