Analysts at UBS said that in the beginning of this year users are quite willing to buy older models of Apple’s smartphones – iPhone 7, iPhone 7 Plus, iPhone 8 and iPhone 8 Plus. Experts believe that thanks to these trends, the cupertinos will be able to mitigate not the highest selling more new vehicles.
UBS analysts report that demand for the iPhone past generations observed around the world. However, it’s noticeable in China. Amid growing sales of the iPhone 7, iPhone 7 Plus, iPhone 8 and iPhone 8 Plus, even the experts have adjusted in a big way their expectations regarding the sales of Apple’s smartphones, increasing the forecast by 2 million units.
Experts at UBS believe that Apple is gradually starting to get out of the crisis. Not the last role was played by lower prices as relatively “old” model, and the iPhone sample 2018 model year. This is what has brought sales growth.
It should be noted that not all experts agree with the analysts of UBS. Many believe that to overcome the crisis and a substantial increase in sales of smartphones, the cupertinos have to do something more serious than lower the price by 50-100 dollars.