The American company Apple has reduced orders for the production of all three new smartphones — iPhone XS iPhone XS iPhone Max and XR — because of the difficulties with forecasting demand. Because of this, suppliers of parts for Apple has lowered its forecasts of financial indicators that had a negative impact on their capitalization. Apple shares also declined.
The us digital giant Apple in the last few weeks has reduced the production orders of all three new smartphones — iPhone XS iPhone XS iPhone Max and XR — because of the difficulties with forecasting demand, reports Wall Street Journal.
Especially sharp was cutting iPhone orders XR — the company has reduced production plans for the low-end of the new model at a third of the originally planned 70 million devices, reports “Interfax”.
The reduction in production plans iPhone Xr occurs for the third time in two months since the announcement of the device. Apple declined to comment about the decline of the production of gadgets.
“The more variety you offer, the harder it is to predict who will buy these devices. The problem is compounded by the fact that in addition to new models in the sale are still present smartphones the previous model series,” explained CEO of the consulting company Sequent Learning Networks, Steven Haines.
Due to the ongoing suppliers of parts for Apple has lowered its forecasts of quarterly financial results,
and this had an immediate impact on their capitalization. For example, last week fell in the share price of companies such as Qorvo Inc., Lumentum Holdings and Japan Display, and also Apple itself.
In early November it was reported that the company intends to classify statistics about the number of sold iPhone, iPad and Mac. This was stated by chief financial officer Apple Luca Maestri.
During the presentation of the report of the company for the fiscal fourth quarter, Maestri noted that these data are no longer as important as before. Apple has urged investors to pay more attention to the data on revenues and profits, reports the FAN.
At the end of last month at the presentation in new York, Apple introduced new MacBook Air models, iPad Pro and Mac Mini. Each of these devices is an improved version of its predecessor, including in terms of performance.
The cost of the basic version of each of the new devices is higher than it was before. For example, the new iPad Pro with a screen diagonal of 11 inches, costs $799. However, a year ago the price iPad Pro starts from $649, which is $150 less.
The same situation is repeated with the MacBook Air — previous model 2015 cost $999, making it one of the most budget and most popular laptops. New “Mac” will cost the user $1199. In turn, compact computer MacMini, first saw the light in 2014, sold at $499 for the basic version, and his successor is now $799.
In September of this year in a press-service “Yula” “Газете.Ru” reported that the Russians began to seek new models of iPhone yet on September 12, as soon as California Cupertino ended with the annual presentation of the Apple.
The real boom occurred after the start of the world sales — the number of search queries 21 September rose almost twice compared to the previous day and continues to grow.
However, if we compare these data with last year, when they presented the innovative iPhone X, you notice that the interest of the citizens to Apple gadgets has fallen dramatically in 2017, the next day after the presentation, the number of search queries that mention iPhone X grew more than 30 times.
Thus, the excitement around new products Apple has declined 15 times. In addition, this year, unlike previous ones, the sellers are ready to give new iPhones with minimal markup.
For example, the iPhone XS 256GB can be found on the online message Board over 106 thousand rubles., while in the official Apple store, it costs about 100 thousand rubles In the previous year, the margin on new iPhones “Julia” immediately after the start of sales in Russia was more than two times.
The lack of the usual recovery was also visible in the queue at the store on Tverskaya street in Moscow. Dealers and all who wish to buy the iPhone first took the watch two days before the start of sales, and started recording for coupons.
However, according to information from the Telegram-channels, inside the store more journalists than actual buyers, and many people, took first place in the queue, still trying to profitably sell, it is absolutely not interested in Apple news.
Tellingly, the first person named Valery, who was able to go in re:Store on Tverskaya, the iPhone never bought. He gained a place in the queue, hoping to resell it, but his hopes were dashed — buyers in place and was not found, therefore the money for the iPhone XS at merchant left, passes the NSN.
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