Exchange used smartphones to a new BankMyCell published a report showing that fewer iPhone owners trade their old iPhone for the new smartphone from Apple.
According to the company, she collected data on more than 38 thousand people who traded their smartphones from October 2018, and eventually came to the conclusion that Apple users hold down 15.2% compared to March 2018. According to BankMyCell, even the loyalty of users Samsung higher: only 7.7% of users Galaxy S9 switched to the iPhone, while your iPhone X smartphone other brand traded 26% of owners. Based on the data of other companies, in addition to its own conclusions, BankMyCell said that the iPhone loyalty is at a historic low since 2011, amounting to 73% compared to the record figure of 92% in 2017.
Recall that a few days ago it became known that in the second quarter of 2019 for iOS-devices accounted for 36% sold in the U.S. smartphones, which is 2.4% less than in the same quarter last year. Sales of Android phones on the contrary grew by 2.5%, reaching a level of 61%.
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