The official response from Apple.
In 2018 Apple surprised everyone names the new iPhone. The company abandoned traditional consoles “Plus” in favor of not the usual “Max”, and also released a smartphone with a brand new iPhone with prefix “XR”. What do these letters mean? Today senior Vice President of marketing for Apple’s Phil Schiller gave the answer to this question.
Suddenly, the letters mean nothing
Schiller surprised the journalists answering the question about what do the letters “XR” in the name of the new iPhone XRwhich will go on sale this week. As it turned out, no specific transcription of the name iPhone XR no. Thus, XR is not an acronym.
According to Schiller, Apple decided to call the new 6.1-inch iPhone XR with an eye on the automotive industry. Name really special sports cars always get the prefixes S or R, which indicates their uniqueness. For example, the line of supercars Nissan GT-R or sports car Porsche 911 R.
The same letter R to the name of the new fancy 6.1-inch iPhone and decided to add Apple. Thus, the company emphasizes the importance and feature of the smartphone.
It is noteworthy that the first letters in the names of the iPhone had a more specific meaning. When Apple presented the iPhone 3GS, the same Phil Schiller said that the S means Speed (velocity), since the smartphone was the fastest ever produced by Apple. And in the case of iPhone 4s, Apple said that S — reduction from Siri. the iPhone 4s was the first Apple smartphone with voice assistant.
Starting with iPhone 5s and iPhone 5c, the company ceased to explain what is meant by the letter. The only exception was the iPhone SE, which was called “Special Edition”.