Apple announced the date for its next presentation, which will show new company. However, on 25 March the Prime gadgets can be expected — analysts believe that in this day of “Apple” will finally introduce its own streaming service, which is designed to compensate for weak sales of iPhones and other devices, the company is losing popularity on the market.
Apple breaks into Hollywood
Apple will hold another presentation of their new products on March 25 in the Theatre of Steve jobs, located in the headquarters of the company. Invitations have already been sent out to journalists with a note “It’s show time” (“It’s time for the show”).
Apple’s next event is on March 25, teasing a ‘show time’ announcement https://t.co/6M8N8pqrq4 pic.twitter.com/J0PGr8zPBN— CNET (@CNET) ١٢ مارس ٢٠١٩
Unusual theme of the event suggests the idea that in two weeks Apple will show no new gadgets, not a new version of the operating system, and finally present streaming service, which aims to become a direct competitor to Netflix and Amazon Prime.
This service will include TV shows and movies that are or will be purchased by, or sponsored by Apple.
At the moment the company has already created several dozen original programs, but has not yet combined them into a single service. It is expected that the service will launch in the summer of 2019.
Apple is developing its own streaming service for several years under the leadership of Zach van Amburg and Jamie Erlicht — former employees of Sony Pictures. The created content is likely to be somehow integrated in the iPhone, iPad, and Apple TV. It is reported that in addition to paid subscription users will be available and free show.
Earlier it was reported that Hollywood studios are complaining about the collaboration with Apple — supposedly the management is too Intrusive and imposes its vision in creating TV shows and movies.
So, even Apple CEO Tim cook is actively involved in the process of developing the show and from time to time appears on the set.
It is known that cook intends to focus on “family content”, so refuses to explicit scenes, mentions of drugs and excessive violence. In addition, insiders say that Apple also stops at the root of other storyline regarding potentially controversial topics: religion, or the negative consequences of technological progress.
It is also likely that at the March event will feature new news Apple — app that will combine our popular printed publication, creating an aggregator operating on a monthly subscription. According to rumors, Apple has long been leading negotiations with publishers so they joined their project. Among the Newspapers that Apple is trying to make contact, include such major publications as the Wall Street Journal and the New York Times.
The official spokesman for Apple has not commented on the rumors of the impending presentation. According to Bloomberg, the event will be attended by Hollywood star — actress Jennifer aniston, Reese Witherspoon, Jennifer garner and directed by J. J. Abrams.
Services instead of gadgets
While iPhone sales are declining, Apple have to find new ways of income and to rely on the service sector. It follows from the last statement of income, the number of sold iPhones in the Christmas period fell by 15% compared to the same quarter last year. However, income from services, on the contrary reached its highest level in history — $10.9 billion for the quarter.
Apple CEO Tim cook said that there are several reasons, affecting the financial position of the company. For example, in some countries the price of the iPhone was biased due to the depreciation of the local currency against the dollar, which led to a decrease in the demand for smartphones.
In addition, the program Apple for battery replacement at a reduced price contributed to the fact that iPhone owners do not have to buy a new model, and have continued to use the old one.
According to CFO Luka Maestri, these factors will continue to impact on the finances of Apple in the second quarter of this year. It is expected that the total amount of income in the next reporting period will be reduced by $6 billion, or 10% on the previous year.
In such difficult circumstances, Apple remains nothing, except how to diversify their income — in terms of an oversaturated market of gadgets “Apple” of the device losing its popularity and sold even worse than a year ago, not to mention the time five years ago.
Earlier it was reported that Apple is cutting iPhone production by 10% and revising the profit forecast for 2019. The company’s stock price fell nearly 10%, and market capitalization decreased to $703 billion
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