Rumors of a budget MacBook Air go from the beginning of 2018. Apple has already held two presentations, which talked about the laptops, and recently released the updated MacBook Pro with Touch Bar. This gives you the opportunity to put that budget MacBook Air simply does not exist.
Now the Apple laptops range consists of several models that are made in the same style. The only exception is the MacBook Air. This is an old laptop with outdated design, grainy screen, but with all the usual ports. The last update was released in the summer of 2017. Then he got Intel Kaby Lake. Then began to appear the rumors about a major update to the MacBook Air.
Insiders tell us that Apple to rethink the MacBook Air and make it similar to other models. It needs to get Retina screen, modern design, the new keyboard and touchpad. In this case, most likely all ports will replace USB-C, and the minimum price will remain unchanged at $ 1,000. It is expected that it will be presented in the second half of 2018. But the closer the fall, and it was then, probably, it can release, the more I am inclined to think that there will be a new MacBook Air. Apple don’t need it.
Apple has a 12-inch MacBook. Yes, it is more expensive (especially models with Intel Core i5 and i7), but he’s got a better screen and new keyboard, it is thinner and devoid of all ports except one USB-C and a 3.5 mm audio Jack. This is the “new MacBook Air”.
If Apple is going to release a new MacBook Air, it is unclear what will become of the 12-inch MacBook and how to sell new. Suppose that its price will remain unchanged at $ 999, which I personally doubt, given the number of innovations and the trend of appreciation of the technology. It is unclear, why buy a 12-inch MacBook, if the same laptop but for 300 dollars cheaper. The same thing will happen if the price of the MacBook Air will increase to $ 1,300.
Yet is the Apple MacBook Pro 13-inch without Touch Bar. It is the minimum price of 1299 dollars. The same is the most simple equipment 12-inch MacBook with an Intel Core m3. Have a MacBook Pro for the same money is a full Intel Core i5. It turns out that Apple has already two laptops that can replace the MacBook Air.
The only card that can give a chance to the MacBook Air is the price. But I repeat that it will not remain the same, if Apple will implement all of the changes that are expected. In Apple, there are not altruists.
Besides, Apple has never done a budget device. On the contrary, iPhone, iPad, MacBook, Apple Watch, HomePod — one of the most expensive devices in its class. So something really is a budget Apple definitely should not wait.
Most likely, Apple will no longer sell the MacBook Air as well as a recently turned sale MacBook Pro 2015. This laptop remains on sale for those who need the cheapest MacBook. Sooner or later, this “act of generosity” needs to end. And it will be the right decision.