In the world of mobile and desktop operating systems for almost a decade rivalry between Apple, Google and Microsoft. Other companies do not go to this market. Do they not want to?
When buying a new laptop does not have long to choose the operating system. Most likely it will be Windows or macOS. In some cases, it can be Chrome OS. In the smartphone market the same situation — either iOS or Android. All these systems belong to three major technology companies: Google, Apple and Microsoft. The last two began to develop the market in the eighties, when it started to grow. Google joined them in 2008 when the first version came out Android. Interestingly, at the same time began to emerge the market of modern smartphones.
It just so happened that macOS only applies to Apple computers, you can install Windows on any machine, but Chrome OS is popular in the education sector, thanks to cheap laptops.
In addition to Windows, macOS, Chrome OS, there are Linux kernel, based on which you can create your operating system. Of course, this is a very simplistic explanation, but under Linux is really a lot. Mostly they are popular with developers and enthusiasts.
In the world of mobile operating systems the situation is similar. Is iOS that is installed on iPhone, and Android for all other smart phones. Although if you remember history, the company often tried to master the market of mobile systems, not desktop.
It is trying to do Nokia, Microsoft, Samsung, Ubuntu, and BlackBerry. No one managed to stay long. I can highlight a few of the reasons why it happened.
But first you need to answer the question, why do we need another operating system? The fact that almost all the vendors are dependent on Google and Microsoft. Apple only owes nothing, so she can make all decisions on the release of future devices.
The rest have to wait for the developers Google and Microsoft will come up with and introduce new features. Of course, industry representatives communicate with each other. But, likely, many large companies would like to have its own operating system, in order to come up with changes and timely release updates.
Important in this regard are political reasons. Many companies unwittingly become toys in the hands of politicians. Here we can recall the recent case with the Chinese ZTE, which was banned in the United States. The American companies were forbidden to cooperate with ZTE, including Google, which licenses Android. The situation had to intervene with the US President, to bring ZTE to the market.
At the beginning of this year, the smartphone Huawei banned from selling in the United States. After it became known that Huawei is developing its own operating system. The project is still in its infancy, and not the fact that it would come before release. But the important fact that large companies are trying to create an alternative to iOS and Android.
Many of the manufacturers have to make concessions in collaboration with Microsoft and Google. The recent fine of five billion dollars that Google received from the European Commission confirms this. Google was found guilty even though she refused to license Android when manufacturers have created an alternative operating system.
As you can see, the reasons for creating the operating systems, is enough. But it’s not easy to do because there are some difficulties.
At the beginning of this text, I mentioned that popular operating systems came when the market was in its infancy. Apple, Google and Microsoft for years to develop their projects, so new player will have to consider this fact. The new system should be no worse than existing. But not everyone can take this into account.
Windows Phone are unable to conquer the market not only because of the lack of applications but because of the slowness of Microsoft. The company released Windows mobile in 2010, after a couple of years after the appearance of iOS and Android. But despite this, Windows Phone is constantly introduced chips that were already in other systems.
To release your operating system can afford not every company. Ideally, it should have huge resources to have an impact on the industry. It can be money, people or authority. Some of these companies.
Comes to mind only Facebook and Samsung. Mark Zuckerberg has never shown public interest in operating systems. Samsung has Tizen. It was planned that it will be used in smartphones, but the release was constantly postponed. In the end, on the basis of Tizen began to leave cameras, smart watches and appliances.
Even if a company has money and a huge user base, without the interest of developers, the system is doomed to failure. Modern smartphones and computers are so much alike that to distinguish them can only be soft.
Windows Phone, which I cited as a bad example above, did not receive the support of developers. Google ignored it, Facebook and Twitter are rarely updated the app, and Instagram has existed for several years in the status of beta and eventually closed.
In addition to the application of the TOP-20 App Store necessary mapping and streaming services, and the support of popular search engines. Google rarely supports applications on third-party operating systems, therefore their OSes only need to create a local company. Little bit of the world.
In China, for example, many smartphones are sold without support for Google Play Store, because the companies create and maintain their stores. In Russia there is Yandex, which has analogues in almost all Google services. According to rumors, the company is developing “Yandex.Phone”, but he is likely to run on Android.