Chinese smartphone brand Xiaomi surpassed by online sales the nearest rivals to become the leader in the first half of 2019, reports “Kommersant”. If you consider offline sales, Xiaomi occupies only the fifth place. He remains popular among users who prefer to make online purchases. The growth of sales associated with lower attendance of retail stores and the increasing position of AliExpress. For the first half of 2019, Xiaomi pieces took 22% of the market. Honor and Huawei was a little behind with 19.5% and 8.5%, respectively. The joint share of the three Chinese brands for the year increased by 50%. While on monetary terms continues to lead Apple. For the first time become the domestic market leader Xiaomi managed in March 2018, but only for one month. The representative of MTS: online consumers before buying more carefully compare the characteristics, correlating them with the price. Therefore, online sales are leading Chinese brands. According to “M. Video” in the first half of 2019, the Russians bought more than 2 million smartphones, spending on them about 42 billion rubles. This is a third more than similar indicators of 2018 in money and in pieces. The share of Internet sales in the year fell a record 20% of turnover and 16% of the number of units sold. “Coherently-Euronetwork” has shown similar statistics: 2.2 million smartphones 41.2 billion. According to representatives of “M. Video”, the average price of smartphone in online sales for the quarter above the average check at retail — about 19 thousand rubles. Increased share and cheap (to 15 thousand) and expensive (from 50 thousand) smartphones. In the first segment, the growth amounted to 55%, and here himself and showed Chinese brands. Buyers of smartphones on the online sites are divided into two camps with opposing views on gadgets. The first important functionality of the device, and the second want their money to obtain a status thing. Paul Packs, the Director of the Department “Mobile communications” “marvel-Distribution”: the Brand’s historically popular among the audience that prefers online shopping. If Xiaomi were primarily interested in the so-called geeks and early adopters, now the brand is much more famous among the masses.
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