As reported by “Vedomosti”, the company “Yandex” has begun negotiations with representatives of Russian retail chains about selling its own smartphone on favorable terms.
That national search giant is developing a handset, it became known in the summer of 2018, when the entry device has been spotted in the registry of cryptographic gadgets allowed for import in the countries of the Eurasian economic Union. Technical characteristics of the model are not yet known. According to the rumors, “Yandex” wanted to set up for the unit price of about ten to twelve thousand. It could compete with the budget smartphones Chinese manufacturers. However, due to changes in exchange rates, the gadget can rise to almost 20 000.
Delivery of the first batch of “Yandex.Phones” is scheduled for autumn 2018. At the moment, the company is discussing the terms of sales of devices with the representatives of Russian retail chains. According to retailers, while the negotiations were complicated by the fact that “Yandex” asks to sell smartphones with the minimum margin from 3% to 8%. However, this yield is not interesting to retailers. The average mark-up the seller is about 30% of the price of the gadget. Besides, in early in the sale can enter a total of 20 000 “Yandex.Phones”.
The fact that the negotiations are not yet confirmed, only the MTS. Most likely “Yandex” discuss terms with other large mobile operators and also with the network of electronics stores “M. Video”.