After Facebook started selling a paid subscription to video content, many have predicted that the next option is to enter YouTube — it just happened.

In June of last year, YouTube announced a trial Memberships option that allows users to apply for a paid subscription for individual channels, the service began testing the option of allowing the channels to upload exclusive videos to its users.

The program is primarily designed to integrate with the paid streaming services that can distribute your content on YouTube without damaging their core business, moreover — to earn extra income. Paid videos will be hidden from ordinary users Pavillon, accompanied by the offer to subscribe and a link to where it can be done.

The price varies From $0.99 to $49,99, which allows publishers to set a profitable price of the subscription, given the rate of 30% due YouTube.

In a more advantageous position in comparison with ordinary bloggers and small or young studios, is likely to be such a popular pay TV channels like CBS All Access, HBO and Showtime, which already successfully sell premium content through third-party streaming services from Amazon, Apple, Roku and Facebook.

However, Facebook — and YouTube — have less famous content creators more chances for success due to the existing audience. One of the first media companies who have placed paid content on Facebook, was the MotorTrend Group. According to the Director of the company Alex Wellen, on the YouTube channel MotorTrend dedicated to automotive topics signed more than 6 million users, many of whom managed to convert to paying subscribers streaming platform of the same name (links are in descriptions of videos).

21 Jul MotorTrend Group posted on its YouTube channel the first episode of a new TV show Out Throttle available on the platform on a paid subscription. Wallen notes that this decision was made after much debate about how to attract subscribers SVOD platform with free and premium content and the course appeared to be effective.

Now to make the views will be even easier since users will not need extra clicks on the link in the description. Publishers hope that YouTube Memberships will work on the model successfully tested Facebook and equally beneficial to both the platforms and subscribers. Moreover, the model Facebook implemented better than Amazon and Roku as it does not require connection to third-party services (e.g. Amazon Prime Video, or Roku Channel), and runs inside of a social network, in the interface where publishers can also place a private application.

It is also known that one of the options is the ability of users of pay TV to log in via Facebook to access their accounts (as implemented in the case of TV Everywhere) — and, hence, applications from OTT publishers within the social network will appear more and more.

SOURCE: Digiday

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