Experts of the analytical company Consumer Intelligence Research Partners (CIRP) indicated that at the moment, users are still quite willing to acquire an iPhone. However, this year the rate of growth of the user base has slowed somewhat.
As at the end of the first quarter of this year, USA has about 193 million Apple smartphones. A year earlier the figure was 173 million. Thus, Apple managed to increase its user base by 12%.
Analysts say that the actual figure is quite good. It shows that the iPhone is still attractive in the eyes of consumers. However, in comparison with the previous years growth of the user base declined slightly. In the past, it was up 20% and more.
According to experts, in the near future, the cupertinos will try to return to previous levels. For this purpose, the company may either reduce prices for certain models of the iPhone, or you can run a special program, or to produce a low-cost machine that focuses on the widest possible audience.