The results are presented Beeline. Analyst.
ALL SHADES OF RED ON VALENTINE’S DAY
Valentine’s Day is traditionally the buyers chose smartphones in bright colors. In the TOP the most sought after smartphones became the device of different shades of red. The share of sales of smartphones in General, this year in stores and the online store has grown more than in 2 times in comparison with the same period last year. The majority in addition to smartphone bought a case and only a third of buyers — a selfie stick and wireless headphones. Sales of accessories increased by almost 50% compared to the same period last year. The average price of accessories has increased by 66%.
GIFTS FOR REAL MEN
Smartphones classic, blue and black colours were chosen as a gift on February 23. A distinctive feature of shopping in this period were the size of the acquired device preference of smartphones with a diagonal of 6 inches. Smartphone sales in the period doubled compared to last year. Similar growth is demonstrated and accessories. The most popular categories accessories, Feb 23: the protective glass, case, car holder and speakers. Average price of a smartphone was 11 700 rubles.
MEN SPENT MORE ON GIFTS FOR YOUR FAVORITE WOMEN
International women’s day has become the most expensive for buyers compared to the February holidays this year. The proceeds from the sale of smartphones and accessories on 8 March shows stable growth compared to 14 and 23 February, and year to year. Increased demand for smartphones red and black colors with a high resolution camera. Average price of a smartphone on March 8, more than 12 000.
This year on March 8 was the start of sales of the new flagship Samsung Galaxy s10. The share of sales of new smartphones Samsung s10, s10+ and s10e within the trade-in amounted to approximately 15% of total sales. Most buyers of new smartphones have passed the flagships of Samsung previous generations.
The top-selling smartphones in the holiday period was the device Samsung, Honor, Apple, Xiaomi, Huawei, Nokia. The volume of sales in terms of units and revenue from the sale of accessories over the holidays has grown more than in 2 times in comparison with the same period last year. While a quarter of the buyers bought the device on credit or in installments.
AS CUSTOMERS GREETED EACH OTHER IN THE HOLIDAYS
Clients Beeline is actively greeted their loved ones on holidays.
Unlike last year, the number of calls decreased by 10%, but the duration of calls has increased. The average duration of a call during the holidays was 106 seconds.
This year clients Beeline chose to congratulate each other in messenger and through SMS. In General, the holidays 60% of the traffic accounted for the LTE network, which is 20% higher than last year.
The Defender of the Fatherland Day, the volume of LTE traffic in the whole of Russia increased by 2.1 times, Moscow 2.3 times. On 8 March, the volume of LTE traffic in the whole of Russia increased by 2 times in Moscow — in 2.4 times.
The number of sent SMS on the territory of Russia on 8 March 2019 was 1.3 times greater than 23 February 2019.
Beeline. Analytics is a family of analytical products Beeline, which include analyses, studies, surveys trends of the Telecom industry and other related technological fields.
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