But most of the Chinese companies affected Samsung and LG.
Analysts Kantar Worldpanel has published the data about sales of the iPhone XS and XS iPhone Max in various countries around the world. It turned out that the new Apple smartphones are immensely popular in the United States, China and Australia, but are bought much less in Europe. According to analysts, one of the reasons of weak interest of Europeans to the new iPhone is capacity market position Chinese companies Xiaomi and Huawei.
Kantar estimated that the share of Apple smartphones in the European market after the iPhone XS iPhone XS Max decreased by almost 2%. The strongest fall occurred in Spain, where the share of the iPhone has fallen from 4.1%. In most European countries the decline of Apple’s share amounted to 0.3-0.5%.
Analysts believe that there are two main reasons. First, the new Apple smartphones were too expensive. In Europe, the new iPhone sold at a much higher price than in the US. Moreover, as we wrote earlier, in many European countries the purchase of a new iPhone XS iPhone XS or Max will cost even more than in Russia.
And secondly, on the markets of the European countries are increasingly facing the Chinese manufacturers. Particularly good success with Xiaomi and Huawei, which are starting to overwhelm Europe with their inexpensive but high-quality smartphones. Of course, what many Europeans pay attention to affordable smartphones, especially under the condition that they are much more expensive Apple smartphones.
Not only Apple has suffered from the increased activity of Chinese. Kantar said that LG and Samsung have been an even larger decline last month.