They would later open retailers

On the morning of 14 September, Apple has opened up the possibility of making pre-orders for the iPhone Xs, Max Xs iPhone and Apple Watch Series 4. Pre-orders started in many countries, but not in Russia. In the Russian Apple online store this would not be possible. New devices will go directly on sale on September 28.

It is assumed that Apple decided not to launch pre-orders for the iPhone Xs iPhone Xs Max and the Apple Watch Series 4 because of the fact that it expects low demand for new products. Polls do show that Russians are not willing to buy a new Apple device due to their high prices.

Recall that Apple did a recalculation of the rouble against the dollar. In this regard, the new iPhone and Apple Watch will be sold in Russia at increased prices:

iPhone Xr

  • iPhone Xr 64GB — 64 990 rubles.
  • iPhone Xr 256GB — 68 990 rubles.
  • iPhone Xr 512 GB — 77 990 rubles.

iPhone Xs

  • iPhone Xs 64 GB — 87 990 rubles.
  • iPhone Xs 256 GB — 109 990 rubles.
  • iPhone Xs 512 GB — 118 990 rubles.

iPhone Xs Max

  • iPhone Xs Max 64 GB — 96 990 rubles.
  • iPhone Xs Max 128 GB — 109 990 rubles.
  • iPhone Xs Max 256 GB — 127 990 rubles.

For comparison, last year iPhone X with official price of $999 (like the iPhone Xs) sold in Russia at a price of 79 999 rubles. The increase in the cost of the new iPhone Xs is 8 000 rubles.

Source: Apple.


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