You can buy equipment in the departments of “Delicacies Stereo”, or through the online store. The store network in the tower “Federation” in “Moscow-city” also it will stand Apple in the format of shop-in-shop, the publication adds.

According to the representative of “Azbuka Vkusa” Andrew Golubkov, supermarkets started to sell accessories and the latest generation of smartphones: iPhone XS, Max XS and XR. Tablets will appear in stores later, he said.

Depending on the demand for the device among buyers “Alphabet of taste” Apple products will appear in other stores. You can pay and bonus club program or electronic gift cards, said Golubkov.

General Director of Inventive Retail Group (operates the re:Store) Tikhon Smykov not sure that the retailer profits from sales of gadgets will be quite high. In his opinion, Apple appeared in “ABC of taste” not for the sake of attracting new buyers and to increase sales among existing ones.

Analyst Mobile Research Group Eldar Murtazin believes that the idea to sell smartphones in the “ABC of taste” belongs not to the grocery retailer, and American corporations. Due to the increase in prices, new smartphones are not popular, so the company is looking for new sales channels, he said.

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