Blockchain and machine learning jokingly referred to as “weapons of mass destruction”. It really has radically changed the field of IT. Now they are gradually changing FINTECH, healthcare — and suddenly came to the music industry. “Invest-foresight” picked up startups that give artists new advantages in the distribution of music.
The recorder of the next generation
Before launching a startup, Diego Farias (Farias Diego) worked as a music Manager in the Swedish branch of the company Millicom (Tigo). First, he wanted to improve distribution, but in the end came up with the concept the world’s first mobile record company Amuse. In 2015 he launched a startup with a strong team — co-founders were Christian Wilson (Christian Wilsson), Jimmy Brod (Jimmy Brodd), Andreas ahlenius (Andreas Main) and guy parry (Guy Parry). They had worked in Spotify, Universal Music and Warner Music. In 2017, the project was joined by American rapper, nicknamed Will. I. Am.
Diego Farias has implemented an interesting business model to be a breakthrough in the field of music distribution. Instead of trying to charge performers a fee for downloading ringtones on the resources of Spotify, Apple, Music, Pandora, or iTunes stores and Amazon, Amuse places them free of charge. The platform tracks the fate of a song (or album) on the Internet, analyzes the data — how people listen and how many times download music. If there is progress or at least a hint of a potential breakthrough, the company offers the musician the license agreement. It includes strategic planning, marketing, financing, branding and PR. Amuse takes all the risks in advance and pays for the project with one condition — if a potential superstar shoots, future profit is divided in half.
“The data that we have access, give an idea about how we can help the artist, and allow us to find the “gems” without any prejudice against songs or artists,” says Farias.
On the platform, say at Amuse, was tens of thousands of users. Last year, the project received investments in the amount of $15.5 million from Raine Ventures and Lakestar. Money spent on expansion in the U.S. and Latin America and the development of new products. In the beginning of the year startup of the integrated platform a new option — Fast Forward. This algorithm based on machine learning helps musicians to “calculate” future fees.
In Russia Oleg Stavitsky worked as an editor in the journal “igromaniya”, for several years he headed the Department of new media in the media group “Live”. In 2013, he emigrated to Germany (Berlin), where he took up what was written before, the development of mobile applications. His first project was a children’s app Bubl. Last year Stavitsky launched Endel. Officially, it’s “cross-platform audio system”. In fact — the app that creates personalized soundscapes for relaxation, or, conversely, of concentration. When generating background music algorithm takes into account different factors — heart rate, time of day, weather, temperature, etc.
In 2018, according to Crunchbase, the startup raised €1.1 million invested Endel Alexa Amazon Fund and Jillionaire of Major Lazer. Now the app is available for iOS and Android, using the Amazon Echo. At the beginning of this year, the record company Warner Music has signed a contract with Endel for the creation of 20 albums (the details of the transaction were not disclosed). Five albums for sleep — “Clear night”, “Rainy night”, “Cloudy day”, “Cloudy night” and “Misty morning” — is already out. The following 15 albums are planned for relaxation, concentration and music “on the road”.
“We are focused on building personalized and adaptive audio environments in real time, but we are happy to share these pre-recorded albums to showcase the power of sound and our technology,” — said in an interview with The Guardian, Oleg Stavitsky.
Warmer, even warmer
Dane Jesper Skibsby (Jesper Skibsby) has long worked as a music Manager. He was tired, that he can’t track songs their artists on the radio. The capabilities of existing Analytics tools — BMAT, Radio Monitor and Soundcharts — according to him, is limited. They cover several thousand radio stations. It turns out, the rest of the tens of thousands of points can play music without paying the artist for their work. In 2017 Jesper Skibsby have launched a platform for World Airplay Monitor Radio, abbreviated as WARM.
It helps to track down any song on any radio station in the world. The base is WARM is the technology of the audio fingerprint. It can help to track down an MP3 file with 100% accuracy. The platform generates reports — the artists see where their songs are being played right now. Have a WARM have access to 25 thousands of radio stations in 131 countries. This list includes the station of a different format — from Federal, finishing school and even the community. The platform, according to Skibsby, especially useful for the beginners. WARM shows the success of the song in certain regions, countries, and genres, and such information is important in the further promotion of the contractor.
“There are 51 thousand radio stations, and only 10% of them are used to measure success and game time. It needs to improve. Musicians and songwriters suffered from technological changes over the past two decades. We want our technology has helped to recognize the importance of their work and creativity,” explains Jesper Skibsby.
WARM works by subscription — 1 month is €6 (price per 1 song), and 6 months. will cost €4 (for 1 song every month). In 2017, the WARM won the contest Slush Music 20 Pitching. The Danish startup has received $25 thousand in Amazon Web Service Credits and €10 thousand for legal services from reed Smith.
New tune on the blockchain
Gareth emery (Gareth Emery) — not only well-known DJ and producer. He cryptoanalysis 2013 and know about the blockchain all or almost all. In 2018, along with co-founders of the famous project CryptoPunks by John Watkinson (John Watkinson) and Matt Hall (Matt Hall), and also with Bjorn Niclas (Niclas Bjorn), he launched a blockchain-platform music streaming and digital payments Choon. The project is similar to the service Soundcloud: artists upload their original music and share it with your fans. The difference is that Choon pay the fees immediately, and not in a year, and own bitcoin Notes. Listeners, too, can earn these tokens if they create popular playlists and actively comment on the tracks.
“There is a common misconception that the music no money and the only way to make a living on tour, says Gareth emery. — The volume of the industry is $16 billion But the money goes to the wrong people. Middlemen really should not be in music. Choon — our attempt to solve these problems, to eliminate the superfluous and to offer artists a better deal”.
Based in London it seeks to go beyond music service. In the future artists will be able to not only sell music, concert tickets and merchandising (clothing and accessories with logos of the group/artist).
Choon intends to produce 80 million coins during the first five years. Half of them will be distributed among the musicians. At the beginning of cryptory people “earn” some bitcoins, explains emery, but over the years, the “difficulty level”. Choon works on the same principle, only “mining” engaged artists. Since the launch of a startup they “nominali” your music 126.7 mln Notes.
Author: Olga Grinevich
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