Microsoft has humiliated the iPad in a new commercial for dataverse Microsoft launched an ad attack on Apple in 2013. Then marketers took this idea into service, and periodically point out the shortcomings of the iPad, emphasizing the superiority of its Surface.
Once the Microsoft is the main character — a 10-year-old girl. She got older and ambitions also grew.

Grandma bought an iPad. And I was, when I was six years old, but now I 10. And now I need a full-fledged computer.

— from the movie Microsoft

According to Microsoft, the iPad is not able to perform the range of tasks that a user can make with Surface. And certainly the iPad will never replace a full computer.

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