“Every iPhone that Apple sells, is tied to a unique “identifier for advertisers” (IDFA), which allows them to monitor user activity in their apps. It looks like the seller follows you from store to store and records each item that you see. Not too confidential,” the message reads.

Mozilla acknowledges that Apple really cares about security privacy of users. However, the company notes that not all users are aware of the existence of IDFA and the ability to disable it.
Photo: davidtran07 / Photobank Fotogenica.

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