Research company Online Market Intelligence (OMI) has published its annual rating “Favorite brands Russians”. The first place retained the Korean company Samsung.
For the Korean appliance manufacturer has received more than 18% by analysts. Note, Samsung consistently leads the rating “Favorite brands Russians” for eight consecutive years. The study is from 2008 and the first years she took second place, losing once and once Nokia Sony.
Samsung remains the most popular brand in the category “home appliances” (2009), “Cell phones, smartphones or PDAs” (2013) and “electronics (TV, audio, video, etc.)” (since 2011).
Apple is in fourth place, behind Adidas and Nike, and her top five finishes Sony. Not done this year without the rookie company Xiaomi was the leader of the twenty leaders from 11.
The rating is based on surveys of 1,500 citizens of Russia aged 18 — 55 years, living in the cities.
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