Unexpected innovation.

In the conditions of crisis manufacturers and owners of Internet-shops in Russia do not know what to do to increase sales. That is why there was a proposal to allow the Russians to make a “quick” purchases via e-mail.

To purchase goods using e-mail addresses in Russia will be in 2019. For this you will need to install the app on your smartphone and you can bind a Bank card. The payment will occur in the dialog window e-mail address and purchase amount.

As experts underline, the emergence of fast payments via e-mail will allow to solve several problems at once. First, it will increase the sale of Internet stores due to the simplification of procedure of payment. The complexity of the payment for the products often deters potential buyers who want to purchase in one click. Secondly, the appearance of simplified payment by e-mail will minimize the leakage of personal data of users. This is due to the fact that to enter any additional information about the Bank card (its number, expiration date or CVV code) is not necessary.

The development of the application for payment by e-mail the Association’s “FINTECH” in cooperation with the Central Bank of the Russian Federation. According to the insider edition, hacker attacks on the application for the purpose of identity theft is not possible as the security is given special attention.

Source: News


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