In 2015, the American Forbes released an article with the provocative title “Techies in here: how the humanists captured Silicon valley.” Graduates of psychologists, philosophers, linguists, and marketers started to seriously compete for the highest positions in corporations and technological startups with engineers and mathematicians. It humanitarians are increasingly helped to correctly package and sell such companies, to convey to users the value and principles of your business.

In four years the value of a creative approach to management algorithms has only increased. According to the forecast of the Ministry of labour of the United States, by 2022, about 1 million Americans will begin to engage in teaching, another 1.1 million will take jobs in sales. And dynamics will provide schools with supermarkets and technology: these will be highly paid coaches, business coaches, authors, workshops and sales managers, noted American Forbes.

Expert-the scholar is able to talk with different interlocutors in their “language” and be clear to all, explains the tendency Margarita Koshman, a partner in the Russian office of Spencer Stuart Agency specializing in the recruitment of top managers. “Advanced communication skills and creativity of the leaders, along with the ability to experiment and control through empathy be the key to the success of companies,” — said the expert.

A lot of evidence for the hypothesis about the invasion of technological business “metehara,” you can find on the Russian market. According to the survey of the Ranepa, 2000 among the leaders of medium and large companies in the country 50% have a liberal arts education. The local office of Google in 2013 is headed by Yulia Solovyova is a linguist by education first. This specialization greatly helped in his career, said a top Manager of the magazine Marie Claire in 2015, “If you spoke English, it was fairly easy to grow within the company and find new places of work.” Other examples of leaders with “humanitarian” diplomas — historian Boris Dobrodeyev at the head of the holding Group and a graduate of the faculty of international relations MGIMO Maxim Grishakov — the General Director “Yandex. Market”.

Among the Russian technological entrepreneurs, too, are humanists. So, the founder of absorbed Yandex aggregator of discounts “Edadil” and Q&A service TheQuestion Natalia Gagarina and TONIA Samsonova, a former journalist. A member of Forbes, the Creator of the online store Wildberries Tatiana Bakalchuk is a former English teacher. Her company in 2018 won the fourth place in the ranking of most expensive companies of the Russian Internet according to Forbes, with an estimate of $1.2 billion

Invulnerable profession

“In ten years, the demand for specialists in the Humanities will be more than programmers and even engineers,” predicted two years ago the American billionaire mark Cuban. In his opinion, the most vulnerable financial sector and technical specialists from it will “wash” artificial intelligence, efficiently analyzing large data. “To be technologically savvy is not enough. At the top you need people who understand business processes”, — said about this phenomenon it Director at Deloitte Larry Quinlan American Forbes four. Vice-rector, Director of Institute of business studies Ranepa-Sergey Myasoedov confirms: to prepare people for effective management and leadership without the involvement of a wide spectrum of humanitarian disciplines is impossible.

The human resources Manager of medical company Health Rally Tom Perros two years ago, explained the paradigm shift in the field of HR that cars are unlikely to master psychology and will learn to understand art in the foreseeable future. The skills in these processes and develop the people to remain their competitive advantage, concluded the expert. “Formal logic is all the same, — says Sergey Filonovich, Dean, graduate school of management of HSE. — Arts education contributes to the formation of intuition (based on the unique spiritual, aesthetic, emotional and other experience)”. And intuition, the researcher generates ideas that are difficult to copy — unlike the ideas born on the basis of logic, so the “man of business” should a liberal arts education.

One of the first entrepreneurs who noticed this relationship, was Steve jobs. After the release of the iPad in 2011, he said: “In the DNA of Apple laid down that technology alone is not enough. Only the technology married with the Humanities gives us the result that makes our hearts sing.” Michael litt, co-founder of marketing startup Vidyard, and even admitted that he prefers graduates of humanitarian specialties of the so-called STEM professionals (STEM — acronym for Science, Technology, Engineering, Maths “Science, Technology, Engineering and Mathematics” — approx. Forbes). So do most technology companies, and the trend is unlikely to change in the near future, noted entrepreneur: professionals who simultaneously are able to code and understand users — ideal candidates. Important businessmen and by constantly replenish the deficit of human knowledge and to study philosophy and psychology, advised litt.


This advice is followed, and Russian entrepreneurs and top managers: to expand the horizons and to develop leadership skills, in his spare time, many of them make up for the lack of humanitarian education.

For example, Yulia Mayorova, the Director for work with small, medium and enterprise businesses of Microsoft in Russia, visits the higher producer courses at the VGIK. “These classes help me to go beyond the usual boundaries to look at things from a new angle, some acquired skills to use in management,” she says. Evgenii Efanov, head of practice “Finance and the marketplace,” the company AIC, participates in an outdoor club on the basis of the anthropological faculty of one of Moscow universities. And Valentine Buchneva, head of the Eurasian division of the pharmaceutical company “Bosnalek”, takes private lessons on the history of fashion and art the critic Alena Arefieva. “Together, we go to exhibitions in Moscow and St. Petersburg, discussing the painting,” says Buchneva. This practice helps her not “burn out” at work.

The companies, realizing the value of the Humanities, organized for the staff of the clubs to talk about art. For example, a similar experience is that of a pulp and paper company Ilim, which last year closed launched the “Humanitarian club” for top-managers and partners. Screenings and lectures are regularly held in the office of the Rambler&Co, it is also possible to take language courses or listen to lectures on culture. In the Russian office of the Spanish FINTECH company ID Finance employees after work lectures on art, it is a giant CROC, hold meetings with experts from different fields of science, culture and art.

Soft skills for techies

When Ranepa has launched a joint with the savings Bank master “FINTECH”, the Chairman of the Board of Bank Herman Gref asked to dial in the rate of applicants with equally developed technical and humanitarian skills, says Sergey Myasoedov. According to him, the demand for professionals such request indicates the growing importance of the so-called “soft power” — the soft skills.

According to a study HeadHunter, in recent years, the importance of soft skills in it are steadily increasing. Among the skills that employers are looking for from the representatives of technical professions, learning, knowledge of foreign languages, crossfunctionally, technological literacy, programming skills, creativity, entrepreneurship, social intelligence and the ability to work in a team. “Thus, in the future the most successful candidates will be those who are equally fluent in soft skills and hard skills,” says Maria Ignatova, head of the research service HeadHunter.

Techies doesn’t have to worry about your financial position: according to estimates of the HeadHunter, in 2018, the median salary in the it industry amounted to 92 000 rubles, and the number of vacancies over the three years increased by 9%. But the higher one ascends the corporate ladder, the more important are social skills, says Margarita Koshman. These are the qualities employers most often look for in leaders, the expert adds.


“Classical business education can help to develop communication skills, emotional intelligence, critical thinking, and about which so much talk lately,” — says Eugene Ovasapyan, project Director of the Academic office business school “SKOLKOVO”. These skills help to develop cultural knowledge and practices, he says. That is why Russian business schools after foreign steel to include in their program of educational lectures and courses in the Humanities. “SKOLKOVO” arranges for students trips to the theatre, cinema and exhibitions with experts in these areas, and after joint discussion. “We are studying the communication skills with Ingeborga Dapkunaite, the language of clothes and the basics of building an image by Alyona the She, the leadership of Marina Loshak,” lists Ovasapyan.

Institute of business studies Ranepa in all key programs offers a special course in theatrical art “Management and direction”, which is read by the teacher of GITIS Alexander Kanevsky. “We recently held a discussion club together with a string Quartet. Rachmaninoff, headed by Sergei Agricom and Olympic medalist in Alpine skiing Svetlana Gladyshevoj, where they discussed how the leadership in music, sport and business are linked,” — gives the example of Sergey Myasoedov.

Since management is largely associated with knowledge of human behavior, time to read the poem creates the effect, many times exceeds the result from the reading of educational texts and analysis of cases. A business primarily about the scale of the individual, says Galina Yuzefovich, literary critic and Professor of the humanitarian practices of the business school “SKOLKOVO”. “The real effectiveness in business is impossible without scale leader,” she concludes.

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