The reason, of course, the prices.

Analysts at Bank of America Merrill Lynch believe that Apple has faced with “informal boycott” by consumers in developing countries, including Russia. Particularly strong on Apple’s success is affected by the changed attitude of many consumers in China and India, which are beginning to abandon the iPhone in favor of smartphones Huawei, Xiaomi or Samsung.

Analysts have conducted a series of surveys among inhabitants of developing countries. Polls have shown that over the past year, consumer interest in the iPhone began to decline. At the same time began to increase the rate of customer interest in smartphones Xiaomi, Huawei and Samsung, which are more accessible.

Experts Bank of America Merrill Lynch stressed that the problems of Apple in China are also associated with deterioration of trade relations between the US and China. According to analysts, many consumers just don’t want to support an American manufacturer with their money personal reasons.

However, the main reason for the reduction of customer interest in the iPhone is the price. Over the past two years Apple has greatly increased the prices for its iPhone, bringing them up to completely unaffordable for many buyers. This, coupled with the slowing growth of the smartphone market, led to the fact that the iPhone XS, Max XS iPhone and iPhone XR was much less popular than expected.

Source: Bloomberg.


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