The popularity of phablets has increased 10 times!
Major Russian retailers reported a serious increase in sales of smartphones with large displays in 2018. Compared with 2017 the demand for smartphones with a display size of 5.6 inches has grown tenfold.
According to official data of the combined company “Coherent | Euronetwork”, from January to October 2018 in Russia sold 6.2 million smartphones with screens from 5.6 inches. Compared to the same period last year sales increased from 5.6 million units. Tenfold sales growth of phablets was confirmed by the representatives of the companies “M. Video-Eldorado” and MTS.
The greatest demand for smartphones with large displays are Apple, Samsung, Huawei, Honor and Xiaomi. For example, in “M. Video-Eldorado”, the share of these producers accounted for 94% of all sales of phablets in 2018. Representatives of the “Coherent | Euronetwork” stressed that half of sales come from smartphones Chinese companies and Huawei Honor (Huawei sub-brand).
In MTS consider that the increase in demand for smartphones with large displays caused by the growing popularity of digital services such as online TV. According to the statistics of the operator, the users of smartphones with a display size of 5.5 inches consume more than 35% of mobile Internet traffic. By the way, that is why the operators believe the best phablets for sale.