The sudden jump in prices.

Every week we analyze the current situation on the Russian market and follow the actual prices for all models of iPhone. This week saw quite an unusual picture — a iPhone and suddenly everywhere went up. And in most instances has risen quite a lot.

Over the last week the majority of authorized Apple retailers in Russia following changes occurred in the prices of the iPhone:

  • iPhone 64 GB X: + 5000 rubles.
  • iPhone X 256 GB: + 5000 rubles.
  • iPhone 8 64GB: + 5000 rubles.
  • iPhone 8 GB 256: + 5000 rubles.
  • iPhone 8 Plus 64 GB + 4000 rubles.
  • iPhone 8 Plus 256GB: + 2500 rubles.
  • iPhone 7 128 GB: + 1000.
  • iPhone SE 32 GB + 500 rubles.

More recently, we talked about the fact that the iPhone X with 64 GB of memory fell to 64 990 rubles, and then even dropped the price to 60 thousand rubles, nearly breaking the psychological price barrier. Now purchase iPhone X available only at a price of 69 990 rubles. And so for all iPhone models listed above.

What happens? This planned increase in prices before the start of the Christmas sales? Or maybe the effect of the increase in VAT from 18% to 20% from 1 January 2019? The answer is no. Representatives of the two retailers we contacted were unable to give an operational answer to the question.


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